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📋 Go-live Checklist
Maggie Buchanan avatar
Written by Maggie Buchanan
Updated over 10 months ago

1.) Setup and Installation

🌐 Confirm Amped has been added to your website

🔌 Connect to email and sms services


2.) Design and Branding

🎨 Make sure your popups are branded

  • Always keep the brand logo on the popup or element that cover more than 10% of the page. It's only ok to not include the logo if it’s a bar or pill, and even with bars or pills (on follow up steps) consider making sure it’s “branded”. If you do not have the brand logo on the popup, you run the risk of it looking like spam.

🧐 Check over ALL steps in your Campaign + Follow up steps

  • Check logos, fonts, colors, input and button styling

↔️ Check Responsive Design

  • Check multiple screen sizes

  • Adjust your browser window up and down and also try on your phone

╳ Check all X’s are clickable and not covered by your design

  • Be sure to also check the button actions on any "negative" CTAs that close the popup


3.) Content and Copywriting

✍️ Check CTAs and spelling

  • On your button CTAs - never use the word SUBMIT. No one is psyched to “submit” to your form. They are excited to “Get 10% off” though. Make sure your CTA’s are actionable and don’t miss the opportunity to drive home the value through the CTA copy

🎟 Check discount codes are added to Amped campaigns and that they are working in Shopify

👮 If SMS - confirm consent language AND check that privacy and terms links are linked


4.) Segmentation and Targeting

👥 Confirm Segments fit your site

⚡ Confirm Campaign Segment, Triggers, and Rules look good


5.) Compatibility and Website Interaction

🤕 Check for any collisions with the website

  • ex: chat bubbles, scroll to top icons, slide out carts, sticky menu bars, quick action menus, rewards buttons, anything on the site that could “collide” or overlap or need to be over Amped


6.) Integrations and Testing

🔌 Check Integrations are working

  • Convert with test email and phone

  • Convert with an email like [email protected]

  • Convert with a real phone number or a test number. Google "fake sms number" to find a forwarding service. It will be all ads but you can try with a fresh number and see the text that is received.

🕹 Test live - Go through entire flow


7.) Final Checks and Launch

🛑 Turn off other non-Amped popups - publish Amped live

🚀 Publish your campaign(s) live from inside of Amped

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