This article explains how to set up geolocation targeting in your Amped campaigns, allowing you to specify campaign visibility based on a visitor's location. This functionality utilizes the visitor's IP address and CDN information to determine location, offering reliable country-level targeting and state-level targeting with reliability at the city level not as great. Note that VPN use by a visitor may affect location accuracy.
Instructions for Setting Up Geolocation in Amped Campaigns:
Select Your Campaign:
Navigate to the Amped campaign you wish to apply geolocation targeting to.
Access Start Conditions:
Within your campaign settings, locate the "Start Conditions" section.
And then choose Geolocation:
Add Geolocation Condition:
Choose to add a new start condition and select "Geolocation" from the available options.
Configure Location Settings:
Here, you can specify the desired geographic targeting parameters:
Country: Set the target country for your campaign. This is the most reliable level of geolocation targeting.
Region/State: Further narrow down your targeting by specifying a region or state within the chosen country.
City: For more localized targeting, you can also specify a city. Keep in mind that city-level targeting may be less reliable.
Save and Publish:
After configuring your geolocation settings, ensure you save your changes. Then, publish your campaign to apply these settings live.
✅ By following these steps, you can effectively configure geolocation targeting for your Amped campaigns, tailoring your content to the specific location of your audience.