Creating an Exit Intent campaign in Amped is a great way to drive additional opt ins and capture users who are exiting your site! This is especially beneficial in tandem with an Entrance campaign, or you can use Exit Intent as your main popup - Choice is yours 😊
In this article we will go over:
🏆 Best Practices
🚀 Triggers to set
⏰ Quick way to design an Exit Campaign
🎨 Advanced way to design an Exit Campaign
🏆 Best Practices for Exit Intent Campaigns
Ensure the design is different from your entrance campaign
Increase or change your offer if you can/want to
Consider adding copy that highlights that you see they are leaving the site such as "Before you go..." to show users you can tell they're about to leave
Focus on the offer and keep it quick and easy
Simple Yes/No designs work best on exit intent and you should avoid things like mini quizzes, spin to win wheels, and gamified designs.
Show only for Anonymous Visitors
Include all three Amped designed exit intent triggers - Exit Intent, Inactivity, Quick Scroll/Flick Up (see below 🔽 )
🚀 Setting up the Triggers For Exit Intent
Once you have your exit campaign designed, it's as easy as adjusting the triggers in the campaign targeting from and entrance trigger such as time on page or total time on site to our three exit intent triggers.
Exit Intent (Desktop)
Inactivity (Pone and Tablet)
Quick Scroll/Flick Up (Phone and Tablet)
Setting the targeting to Anonymous users and the triggers to Exit intent + Inactivity/Quick scroll, ensures that only users who did not opt-in when they saw the Entrance campaign will see the Exit 👍
Now, let's look at the two approaches you can use to create an exit campaign in Amped:
⏰ Design: Quick Route - Making Tweaks to Existing Design
You can make a few tweaks to a design already in your Amped account to launch an exit campaign in minutes!
To start, navigate to the Create a New Campaign dropdown and select 'Copy from an Existing Campaign' and choosing an existing campaign design you would like to copy.
Next, open the design in the editor and make a few tweaks to the design such as:
change the copy or offer
change the color story
swap out the image
In just a few minutes, you can have two distinct designs!
🎨 Design: Advanced Route - New Design from a Template
To have a completely different design, you can pull any of our templates into your account for an Exit Campaign. Here are a few that are great for exit intent campaigns!
You can pull a template into your account in two easy steps:
From your campaigns dashboard, navigate to the Create a New Campaign dropdown and select 'From a Template'.
From the template page, click Build Your Own, choose your configuration and open it in the Editor to clone and use the template in a new campaign.
Customize the Template
Once you have pulled a template into your account, you can customize the design to match your brand!
🎨 Key things to change:
Logo
Colors
Typography
Imagery
Offer
🚨 Things to note about using a template:
If you're collecting SMS, be sure to set your terms and privacy links in the SMS legal consent copy and make sure the lists are correct.
Double check your integrations on the button actions as these will automatically be set to the defaults.
Don't forget to edit the follow up steps!