If you've been running a split test in Amped and have identified a clear winner among your variations, you will likely want to award that winner to show for 100% of the traffic.
In this guide, we'll walk you through the steps to do just that!
🎥 Video Tutorial (1min)
🤓 Step-by-Step
Step 1: Access Your Campaign
First let's jump into your Amped account and go into the campaign where you've been running the split test.
Step 2: Identify the Winning Variation
Once you're inside your campaign, you will see the different variations that have been part of your split test. In the video example there are two variations are being tested.
Take a look at the metrics for each variation. You might be comparing metrics such as conversion rates, click-through rates, or other relevant data to determine the winner.
Most often you'll be looking at the Email and SMS Opt-In rates to determine the winner.
Step 3: Remove the Losing Variation
To award the winning variation 100% of the traffic, simply click the "Remove" button next to the variation you don't want to keep.
When you click "Remove," Amped will automatically create a new draft that contains only the winning variation.
🚨 Note: Removing a variation at this point will not delete any data that has been captured during the A/B test. All historical data will become a "Previous Variation" in the campaign history and always be visible there - see section on this below.
Step 4: Publish the Winning Variation
Then, just click the "Publish" button to make it live!
Congratulations! You've now awarded the split test winner, and it will receive 100% of the eligible traffic for your campaign.
🤔 Historical Split Test Data
Data for campaigns you have previously run will never be lost, it just moves to the history! When you publish a new campaign for 100% of your traffic it will replace the split test that was running and that split test data will 'lock in' and move to the previous variations section of the campaign page so you can always reference it.
🌟 You will find the history of all past publications from that campaign in the "Previous Variations" dropdown here:
✅ That's it! You've successfully awarded a split test winner in Amped. Now, your campaign will continue with the winning variation to maximize its performance.
If you have any more questions or need further assistance, don't hesitate to reach out to the Amped team at [email protected]. 😊