Introduction ✨
We’re going to go over how to effectively split test your pop-ups using Intelligems in conjunction with Amped, to track and enhance e-commerce sales conversion rates.
You’ll do this by having Intelligems “run” the split test and then have Intelligems notify Amped which Campaign it should run. Usually split testing is handled on Amped inside of the Campaign level but here each Campaign in Amped will map to a test group in Intelligems.
Background 📚
Note that the teams at Amped and Intelligems are collaboratively developing an automatic split testing feature. Until this feature is available, this guide will be instrumental in setting up your split tests.
Setting Up the Split Test 🧪
1.) Initial Setup in Intelligems
Start by setting up a new test in Intelligems of Type “Content Test” and “Onsite Edits”. This number of variants in your test should correspond to the number of variants you plan to create in Amped.
Then for each variant in Intelligems, navigate to the content editor and access the code injection for JavaScript.This is where you will set a JavaScript window variable corresponding to the Amped campaign ID for each variant in Intelligems.
Here is an example of what that code can look like
window.amped_eligible_campaign_from_intelligems = 'AMPED_CAMPAIGN_ID';
In this example we are setting a javascript variable
In Amped, identify your campaign ID from the URL, specifically after the word 'experience'. This ID is crucial for your Intelligems setup.
2.) Configuring Amped Campaigns
With your Intelligems variants set, now let’s focus on Amped. For each split test variant in Intelligems, create an individual campaign in Amped.
Incorporate normal targeting rules in Amped like your targeting for anonymous visitors
Then, on that same campaign add a custom code start rule to check for the Intelligems JavaScript window variable. This determines if the campaign should be activated.
Example Custom Code Start Rule to Check a window (JavaScript variable)
try{
if(window.amped_eligible_campaign_from_intelligems === 'AMPED_CAMPAIGN_ID'){ // <-- BE SURE TO SET THIS
return true;
}
}catch(e){
console.log(e);
return false;
}
return false;3.) Launching the Test in Intelligems AND Amped
Save and launch your Intelligems test. Ensure this coincides with the launch of your Amped pop-ups.
Timing isn’t mission critical, but starting both components simultaneously is recommended.
Final Steps and Testing 🪜
Once your campaigns are correctly set up in Amped, publish all the relevant campaigns.
Intelligems will now run its content split test. Each variant will set a specific window variable.
Amped will recognize these variables and display the corresponding campaign.
Conclusion 🎬
Following these steps, you will successfully set up split tests using Intelligems and Amped, allowing for more effective tracking and improvement of your e-commerce conversion rates and how it relates to your popups.