Viewing Amped Events in GA4
1.) In your GA4 property, go to Reports > Engagement > Events.
2.) You can filter the list of events by those containing "Amped" to see all Amped events.
Note: If you don't see Amped events in GA4, you may need to manually accept the events from the Google Tag Manager Data Layer. See the Google Tag Manager DataLayer Events article for more info.. If you installed GA4 through GTM, you likely need to configure GTM to pass events from Amped to GA4. To check if GA4 events will show out of the box with Amped, open the Console of your site and check if the "gtag" variable is defined. If so, Amped events will automatically show in GA4. If not, follow the instructions in the Google Tag Manager DataLayer Events article to forward events from GTM Data Layer to GA4.
3.) You will see a list of all events being tracked. The key events from Amped are:
Amped - Impression: Tracks when a popup is shown to a user.
Amped - Email Captured: Tracks when a user submits their email address in a popup.
Amped - Phone Number Captured: Tracks when a user submits their phone number in a popup.
Creating Segments to Track Revenue
Go to Segments and click +Create Segment.
Under Conditions, click Event Name and choose the Amped - Impression event. This will isolate users who saw a popup.
Optional: Filter further by Campaign, Variation etc.
Click Apply.
Under Metrics, choose Revenue. This shows total revenue for users who saw a popup.
Repeat these steps using Amped - Email Captured or Amped - Phone Number Captured under Conditions to see revenue for users who submitted data in a popup.
The key events from Amped are:
Amped - Impression: Popup shown
Amped - Email Captured: Email submitted in popup
Amped - Phone Number Captured: Phone number submitted in popup
Amped - Account ID
Amped - Campaign ID
Amped - Campaign Name
Amped - Variation ID
Amped - Variation Name
Amped - Step Number
Amped - Step Name
Amped - Label
Amped - Event Category
Amped - Event Action
Amped - Event Label
Amped - Event Value